Top Reasons Why Companies Choose Text SMS Messaging
- 66% of Americans check their phones 160 times per day on average.
- 75% of consumers are unbothered by receiving SMS messages as long as they’ve given consent.
- Higher than that of email marketing, SMS has a 98% open rate.
- In the United States, customers prefer SMS to voice calls for customer support
- 77% of buyers are likely to perceive a company in a positive light if it offers SMS notifications.
- Millennials prefer to get SMS notifications for appointment (62%), delivery (59%), and payment (48%).
- An SMS loyalty program benefits 9 out of 10 consumers.
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