SMS

SMS messages can be a powerful marketing tool because customers open them 98% of the time. SMS can also help businesses:

• Build customer relationships: SMS marketing platforms can provide businesses with data and analytics to help them track and analyze customer behavior.
• Personalize messages: Adding the recipient’s name or location to a message can make it more engaging and meaningful.
• Build loyalty: SMS can be an effective way for ecommerce brands to build customer loyalty by sending VIP customers exclusive offers and early access to product launches.
• Complement other marketing channels: SMS can reinforce or extend messaging that customers receive through other channels, such as social media, email, TV, radio, and print.